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This is a curriculum designed to equip you with the competence and know-how required to turn you into a proficient digital marketing professional. Our series of comprehensive modules in this program are tailored to train you on how to practically incorporate vital digital systems into your marketing principles and practices. You will also be taught how to measure and replicate the success of your digital marketing strategy throughout any present and future projects in your organization.
This course module will give you and in-depth introductory look into what digital marketing entails. The different facets, resources and practices that are involved will be covered in the units that follow and from all this, you will develop a comprehensive understanding of the different parts required to create and execute a successful digital marketing campaign that is both efficient and valuable.
In this section, you will gain a deeper understanding on fundamental theories of consumer behaviour, how they can be applied in marketing communication. You will also gain vital expertise in managing digital marketing communication and brand support activities within an organization.
This segment will take you through the world of creative branding and brand integration in its different visual forms. You will also learn the importance of utilising creativity in branding and understand how to connect with brands from a visual point of view.
This unit will take you through the major techniques that are used in search engine marketing to ensure that a website ranks well on Google. You will also be taught on how to use Pay Per Click advertising to realize your paid marketing objectives and learn the strategies and techniques that are needed to execute successful Pay Per Click and SEO campaigns.
This section will focus on teaching you how to come up with and use a wholesome and all-inclusive approach to display advertising. You will be taught how to write a creative brief and establish which sites and media are best suited to help you meet your campaign objectives. You will also learn how to budget for your online spend appropriately while showing you how to boost your return on investment.
Here, you will learn how to stand out in email inboxes by utilizing the knowledge acquired to come up with profitable and email campaigns that generate leads. You will gain the knowledge of split testing which will enable you to use to use open rates, unsubscribes and bounces, Click-Through-Rates (CTR) and other essential benchmarks to measure how effective your campaigns are. Your knowledge on how to evaluate email marketing analytics will also be increased.
This particular segment will impart in you the skills needed to engage effectively with customers across a wide range of social media platforms. Additionally it will explore a variety of the main social media platforms while at the same time defining clear goals and Key Performance Indicators (KPIs) that will be used to gauge the effectiveness of your social media campaigns.
This section takes the knowledge you acquired in Social Media Marketing Part 1 to the next level, by expanding on the topics and platforms that were introduced to you. You will get to understand the challenges that can arise in executing an effective social media strategy for your business or product and how to face them. It will also help you to develop the skills necessary to utilise the full scope of social media platforms available to you in order to create and maintain relationships with your customers and increase your conversion rate.
This module teaches you will learn how to leverage on mobile devices by creating and delivering successful mobile marketing campaigns. According to Google’s official statistics, more than 50% of the search queries globally come from mobile devices and this module will teach you the importance and essential elements of a mobile optimized website. Furthermore this module will go over the main concepts that highlight mobile marketing; you will get to understand the value of immediacy, mobility and personalization within any mobile marketing activity.
This segment will impart the proficiency to enable you to evaluate your digital marketing activity in order to determine what needs to be improved to ensure better results.
This segment will teach you how to set up a suitable digital marketing strategy for your business. You will also learn how to determine the best way to put an effective digital marketing plan into practice.